Are you ready to transform your expertise into a thriving online course?
Learn To Launch
A comprehensive roadmap to building your first online course in 90 days or less — Created exclusively for photographers
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Nicola Dixon
Ready To Skip The Burnout, Step Into Education, and Start Monetizing Your Expertise?
Let’s face it — time is money, and money is freedom. But the more you work, the less freedom you have to experience and be present for everything life offers. Finding sustainable ways to increase your income without burning yourself out is key.
Learn To Launch is your all-inclusive blueprint for successfully stepping into online education and digital products. Created exclusively for photographers, you’ll have everything you need to go from just an idea to sales on autopilot.
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Hey Fellow Photographer
Set the camera down; it’s time for a chat
Being a creative service provider — especially a photographer — means trading time for dollars. The more weddings, brand shoots, engagements, and sessions you book, the more money you make (but the less time you have for yourself and the people you love).
And while a booked-and-busy calendar feels like an achievement (because it is!), it’s understandable if you’re a little tired of … spending more time traveling than at home, editing during family time, feeling the tug to reply to emails 24/7, missing important events with family and friends, and never feeling like enough is enough.
If you’re ready to try something different and make more money while getting some of your freedom (and free time) back, you’re in the right place, and I can’t wait to show you how.
Welcome to Learn To Launch — things are about to get good.
I'm In →
But First, Let’s Make Sure This Is The Program For You
Learn To Launch is a good fit if you’re an established photographer who…
01
Wants to create an online course (or other digital product) that genuinely serves other photographers or videographers
02
Wants the ability to take longer periods “off” without losing out on income
03
Is ready to pick and choose which shoots and sessions you say yes to
04
Desires more consistent and diversified streams of income
05
Understands passive income takes work and doesn’t happen overnight
Sound Like You? Good! Let’s Keep Going →
And if you’re honest, you’re tired of scrolling past photographers who seem to have it all figured out. You’re done sitting on the sidelines. You’re ready to create more balance and freedom in your life and business.
Here’s The Truth
Creating a high-value, big-impact online course is a no-brainer way to generate consistent passive income. Not only does it showcase your expertise while helping other photographers optimize their own, but when created and marketed correctly, it makes money in the background (while you sleep, vacation, read, nap, or do whatever else you want to).
Because there are only so many clients you can say yes to, but there’s an unlimited number of people ready and willing to learn and buy from you, you’ve just got to leap.
I'm Ready →
Online Education:
Sales happen in the background whether you’re working or not
Can make sales from anywhere
Ability to share all sorts of expertise
Photography:
Constantly trading time for dollars
Can only be at one wedding or photoshoot at a time
Stuck in a specific niche
Once it’s created, your income is completely passive
Active work from start to finish (discovery call, planning, shooting, editing)
Here’s what your first online course can do for you and your biz
You’re 90 Days Away From Everything Changing
Your guide, supporter, and biggest fan
As a self-taught destination wedding photographer, I’ve had the honor of traveling all over the globe to capture people’s happiest, most meaningful moments. While I absolutely love what I do (seriously, I can’t imagine doing anything else), I also reached a point where being in a plane, train, or automobile more than I was in my home started to wear on me.
I wanted growth but balance. Opportunities but rest. Income but free time.
That’s when I discovered the power of digital products. Not only could I create something transformative for other photographers, but I could transform my own life and business in the process.
Since that first launch, I’ve generated over $100k from digital products (with no FB ads!). I’ve learned what works, what doesn’t, and what’s worth taking a stab at. And now, I want to share it with you — because nothing comes close to the feeling of scaling your business without it overtaking your life.
Learn To Launch is the culmination of years of experience, successes, failures, lessons, and so much more. I can’t wait to see you inside and watch your business expand.
xx, Nicola Dixon
INTRODUCING
Learn To Launch
The go-to program for photographers looking to launch their first course
This program includes everything you need to learn, create, and implement your first digital product, course, or coaching program in 90 days or less. You’ll be guided and supported from the “I have an idea” stage to the cart close.
Created With Your Schedule In Mind
I get it, you’re booked, busy, and busting your butt
Learn To Launch is a self-paced program. This means you can learn and create on your own time because we’re here to clear up your schedule, not bog it down.
I Want In →
Here’s What We’re Covering
Identify your ideal customer and create a buyer’s journey tailored to them.
Craft your lead magnet and nurture sequence and set up a delivery system.
Write a seamless course outline and choose an appropriate format.
Grow your audience through engaging emails that generate warm leads.
Create persuasive, scroll-stopping launch content.
Price and name your offer.
A simple breakdown of what you’re learning
Ethically create scarcity and urgency.
Create your webinar or masterclass — choose a format, work through tech, and write promo emails.
Craft a compelling sales page and other launch assets.
Launch without the overwhelm, and lean into strategic ways to increase your average cart spend.
Analyze post-launch data and set yourself up for future success.
Real Reviews From Real Photographers
Additional resources to support your success
no. 01
Week-by-week launch roadmap
no. 02
Copywriter-crafted launch email templates
no. 03
Ad masterclasses
no. 05
Other supporting documents
no. 04
Tech tutorials
Not only will you have in-depth, actionable trainings on all of the topics above, but you’ll also receive…
QUESTIONS
How long do I have access to the program?
You get lifetime access to the online portal (via Kajabi).
Is this for any type of photographer?
Yes!
I don't have my course topic worked out, will this course help me decide what to create?
Yep! That’s one of the first things we cover.
Is this helpful for videographers?
Yes — everything inside Learn To Launch can also be applied to videographers.
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